SERM - Search Engine Reputation Management
In the process of choosing the desired product users rely on search engines' competent opinion, their TOP-10 results have significant influence on the buying preferences. In the same way investors, partners and mass media refer to the company. Negative information about your brand or organization in the top search results will significantly damage the business. SERM (Search Engine Reputation Management) is the possibility to control the company’s brand or image on the Internet, to raise consumer confidence in a product/service, as well as to improve the reputation of your company.
Benefits of SERM for your business:
- Elimination of negative opinions of customers, dismissed employees, other negative comments made against the company.
- Liquidation of consequences of dark PR campaigns conducted by your competitors.
- Building of brand and company awareness among the target audience.
- Improving and strengthening of the company’s reputation among the present and future customers.
- The possibility to introduce new products and services to the users.
- Building of positive reviews, supporting your company’s positive reputation on the Internet.
What does the “Reputation Management” service include?
As part of this service we perform the following list of activities for you:
- Analysis of the brand concept, target audience, popular search queries for the brand, as well as possible risks for the company’s reputation.
- Creation of Internet reputation management strategy, which takes into account specific nature of your business.
- Conducting of SERM-campaign in compliance with the developed strategy.
- Monitoring of the outcomes of the conducted SERM-campaign.
- Provision of comprehensive report on the conducted SERM-campaign.
We possess necessary expertise, which will help us create a benign image for your organization, enhance your reputation before your customers and partners, as well as protect your company from any negative accusations on the Internet.